Kings Beach Streetlight Banner Program

Businesses and non-profit organizations are encouraged to promote local events through the Kings Beach Streetlight Banner Program. The program offers an affordable and effective way to garner millions of impressions for local events. NTBA’s hope is to have rotating messages on the streetlights to show that Kings Beach has a lot happening and to train people that the streetlight banners are a good information source for upcoming community events in the Kings Beach Commercial Core public right of way along California State Highway 28 between the intersection at Highway 267 and Chipmunk Street.

Description & Application

The purpose of the Kings Beach Banner Program is to as create a sense of community/place by promoting local activities and events. The Banner Program will also provide aesthetic value to the Kings Beach streetscape.

There are a total of 38 streetlights outfitted with banner arms distributed through Kings Beach on Highway 28. NTBA encourages all businesses to consider promoting local events on downtown Kings Beach Streetlight Banners. Description and Application Below. Please call NTBA at (530) 546-9000 with any questions.

  • Number of banners per Applicant is a minimum of 6 banners per event/program, and not to exceed 10 banners.
  • Installation price is $40 per banner for NTBA members and $50 per banner for non-members, plus $20 per banner (NTBA members) and $25 (non-members) for subsequent 2-month schedules.
  • Banner placement locations are at the sole discretion of the NTBA and/or its installation vendor/designee.
  • Banners will be placed according to pre-determined 2-month schedules.

After reviewing the process, specifications, installation removal schedule, and to apply for your banners to be displayed on the Kings Beach streetlights or should you have questions, please contact NTBA Staff at 530-546-9000 or Please note banner applications must be submitted no less than 90 days prior to requested installation date.

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