We are devoted to the communities of North Lake Tahoe. We serve Kings Beach, Carnelian Bay, Crystal Bay, and Tahoe Vista and creating a vibrant sense of place is our bread and butter. Executive Director, Community Relations Manager, and Event Coordinator make up our team and we enjoy serving our area of Lake Tahoe and improving economic vitality through communications, marketing, resources, networking, and training.
Alyssa was born and raised in South Lake Tahoe and is passionate about the Lake, its communities, and the people who live here. Prior to joining NTBA, Alyssa worked in the professional and collegiate athletics world throughout Northern California and the South East, specifically Alabama, Louisiana and Florida. In her previous professional experiences she was responsible for all activities including budget, financial management, membership recruitment and retention, new program development and implementation, event management, sales, sponsorships, marketing and fundraising.
Kerry is a dedicated community member and is passionate about Lake Tahoe, the snow, mountains, and especially the amazing people that live here. He has worked in a variety of fields, including as a substitute teacher for Tahoe Truckee Unified School District, an adventure guide for Tahoe Adventure Company, and a music teacher for Tahoe Truckee School of Music – all NTBA members! Also an avid musician, he performs with several local bands, notably Sneaky Creatures.
Chloe is passionate about the outdoors and exploring the wonders of nature. Growing up in Eugene, OR has cultivated her love of the outdoors and her bright spirit. Chloe has spent the most of the last decade in the Reno Tahoe area, where she went to UNR and graduated with a BS in Marketing and double minored in entrepreneurship and business analytics. Before joining us at NTBA, Chloe has served in a variety of roles and industries bringing a unique and passionate outlook to her role. She has worked planning and coordinating events for multiple different industries from professional sports to weddings. Chloe’s professional career has allowed her to develop a variety of skills, including but not limited to sales, budgets and financial management, client/account retention, marketing and event management.