About NTBA Staff

We are devoted to the communities of North Lake Tahoe. We serve Kings Beach, Carnelian Bay, Crystal Bay, and Tahoe Vista and creating a vibrant sense of place is our bread and butter. Executive Director, Community Relations Manager, and Event Coordinator make up our team and we enjoy serving our area of Lake Tahoe and improving economic vitality through communications, marketing, resources, networking, and training.

Meet the Team

Alyssa Reilly

Executive Director

Alyssa was born and raised in South Lake Tahoe and is passionate about the Lake, its communities, and the people who live here. Prior to joining NTBA, Alyssa worked in the professional and collegiate athletics world throughout Northern California and the South East, specifically Alabama, Louisiana and Florida. In her previous professional experiences she was responsible for all activities including budget, financial management, membership recruitment and retention, new program development and implementation, event management, sales, sponsorships, marketing and fundraising.


Kerry Andras

Community Relations Manager

Kerry is a dedicated community member and is passionate about Lake Tahoe, the snow, mountains, and especially the amazing people that live here. He has worked in a variety of fields, including as a substitute teacher for Tahoe Truckee Unified School District, an adventure guide for Tahoe Adventure Company, and a music teacher for Tahoe Truckee School of Music – all NTBA members! Also an avid musician, he performs with several local bands, notably Sneaky Creatures.


Blair Bowen

Event Coordinator

Blair was born and raised in the foothills of the Blue Ridge Mountains in North Carolina, graduating with a BS in Health & Exercise Science from Appalachian State University. Before settling down in Lake Tahoe she spent most of her time in New Zealand, Park City, UT and Carlsbad, CA. where she worked specifically within the nonprofit and action sports industries, coordinating global skateboarding events as well as local and national community outreach events. She is passionate about the snow, the mountains, her cat Baxter and everything Lake Tahoe has to offer!

NTBA Marketing Services

LT Marketing | Marketing Kept Local – a locally owned and operated full-service marketing agency based in North Lake Tahoe & Truckee.

Contact LT Marketing

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