Choose North Lake Tahoe
Placer County Kings Beach
Placer County, Erik Bergen

Lake Tahoe is one of the most beautiful and iconic lakes in the world. As the largest alpine lake in North America, it has the California and Nevada state line running through it, with two-thirds of the lake in California.

North Lake Tahoe is made up of many small lakefront communities connected by the common threads of a shared shoreline, spectacular lake views, and some of Tahoe’s most expansive and sandy beaches providing abundant lake access and recreational opportunities. Residents and visitors enjoy 4 season fun and recreation including snowsports at 17 world-class Alpine and Cross-County Ski Resorts within close proximity (Lake Tahoe is the largest concentration of downhill ski resorts in North America), watersports, mountain biking, hiking and more in the summer and fall.

North Lake Tahoe is considered Tahoe’s “banana belt” because of its south facing exposure. NTBA serves Crystal Bay, Carnelian Bay, Tahoe Vista, with Kings Beach as its main commercial core. Kings Beach is designated by the Tahoe Regional Planning Agency and Placer County Area Plans as one of three “town centers,” which allows for greater density development. Kings Beach has one of the greatest concentration of year-round residents within easy walking/biking distance to its commercial corridor and recreation and scenic amenities including a California State Park in the heart of downtown Kings Beach.

In recent years, Kings Beach has seen a positive transformation and improvements including significant public infrastructure and environmental investments, award-winning public and charter schools, affordable housing developments, and private investment.

North Lake Tahoe is unincorporated. It is part of the eastern portion of Placer County.

Quality of Life in Placer County
Quality of Life - 1st in California
Counties With the Best Public Schools- 2nd in California
Quality of Health - 4th in California
Best Counties for Outdoor Activities - 22nd in the United States
For more info on Demographics, Economy, and Quality of Life
Placer County Resources

Economic Incentive Program

Obtain a Business License

Building, Property, & Home Permits

Economic Development Staff

Additional Resources
Access a beneficial list of resources that are relevant to the North Lake Tahoe area and its local businesses

Be sure to use NTBA members for your business and personal needs and for testimonials. Visit NTBA’s Business Directory for a complete list and be sure to tell them that we referred you.


Most importantly, once you open your business here, you’ll want to become a member of the North Tahoe Business Association, to receive many direct benefits, get support and vital community information, and to contribute to the greater good benefits and impacts NTBA provides the North Lake Tahoe community. Business membership starts at just $175/annual dues. Click below for more info to join today or call NTBA staff at 530-546- 9000.