2023 Kings Beach SnowFest! Parade
Saturday, March 11 | 11:30am-12:30pm

This fun-filled event brings over 1,800 spectators and features entries from over 30 local community organizations and businesses, featuring costumes, floats, and live music. Everyone is encouraged to spend the day in Kings Beach for SnowFest! activities and events.

The small town, big time parade brings smiles and joy as it travels east on Highway 28 along the beautiful north shore of Lake Tahoe. The parade will start at Secline Street and end at Racoon Street. The announcing stand and judges table will be next to the King Building near the Bear Street Roundabout.

PLEASE NOTE: While the forecast is calling for stormy conditions, the parade WILL GO ON… snow, rain, or shine! Please bundle up, celebrate this amazing winter, and come out to enjoy the parade!

Be advised that Hwy 28 will be closed from the intersection of Hwy 267 to Fox St. during the parade.

Join, sponsor or volunteer for the 2023 SNOWFEST Parade!
The Best Overall Entry 2023 Parade Winner will win $500 CASH
provided by North Lake Tahoe SnowFest!

SnowFest! Every spring since 1982, North Lake Tahoe comes alive with 10 fun-filled days and nights of mountain Mardi-Gras! Jam-packed with events and activities for all ages, this year’s SnowFest! will bring back the annual favorites, along with a host of great new ones on and off the mountain. Join in the fun at North Tahoe’s award-winning resorts and stunning lakeside neighborhoods — there’s something for everyone. For a list of events, visit the event schedule.

2023 Parade Day Events
Announcing SNOWFEST Parade Grand Marshal, Charlie Soule!

NTBA is beyond proud to announce Charlie Soule as the Grand Marshal for the 2023 Kings Beach SNOWFEST Parade. Charlie is a beloved lifelong citizen of Kings Beach, and his restaurant of 38 years, The Soule Domain, is undoubtedly one of the best in all of North Lake Tahoe…and beyond. Charlie is an active and involved member of our community, and can be seen regularly at events such as Music on the Beach and Passport to Dining. NTBA staff and board feels that he wholeheartedly deserves this honor, so please join us this Saturday in giving this ‘cool cat’ a woohoo when he passes by.

  • Best Overall Entry: North Tahoe Public Utility District
  • Best Tahoe Spirit Award: The Grid Bar & Grill
  • Best Children’s Entry: Boys & Girls Club of North Lake Tahoe
  • Most Entertaining Entry: Rotary Club of Tahoe City
  • Best New Entry: Bowl Incline
  • Honorable Mentions: Plumas Bank, FHP Automotive
Get Involved

Interested in participating as a parade entry? Want to sponsor and gain exposure for your business? Hoping to donate your time and volunteer at the event? We would love to have your support! Learn more or click the links to sign up below.

Participants & Entries

Is your business, organization, or group interested in participating as a parade entry and connecting with community? We’d LOVE to have you join us. Creative floats, cars, trucks & trailers, art cars, walking units, and more are all welcome. Sign up with link above before February 24 for guaranteed entry!


Get great marketing exposure for your business organization by sponsoring the Kings Beach SnowFest! Parade. Support a mission to improve economic vitality and quality of life in the communities of North Lake Tahoe in addition to supporting this beloved community tradition. DEADLINE February 24.


The Kings Beach SnowFest! Parade is produced by the North Tahoe Business Association and would not be possible without the help of volunteers. Available to help the day of the event or the week leading up to March 11? Sign up with the link above or call (530) 546-9000 to express interest.

2023 Title Sponsors
2023 Spirit Sponsors

Video by: Kuan-Tung Pan