2024 Kings Beach SnowFest! Parade
Saturday, March 9 | 11:30am-12:30pm

This fun-filled event brings over 1,800 spectators and features entries from over 30 local community organizations and businesses, featuring costumes, floats, and live music. Everyone is encouraged to spend the day in Kings Beach for SnowFest! activities and events.

The small town, big time parade brings smiles and joy as it travels east on Highway 28 along the beautiful north shore of Lake Tahoe. The parade will start at Secline Street and end at Raccoon Street. The announcing stand and judges table will be next to the King Building near the Bear Street Roundabout.

Be advised that Hwy 28 will be closed from the intersection of Hwy 267 to Fox St. during the parade.

Join, sponsor or volunteer for the 2024 SNOWFEST Parade!
The Best Overall Entry 2024 Parade Winner will win $500 CASH!

SnowFest! Every spring since 1982, North Lake Tahoe comes alive with 10 fun-filled days and nights of mountain Mardi-Gras! Jam-packed with events and activities for all ages, this year’s SnowFest! will bring back the annual favorites, along with a host of great new ones on and off the mountain. Join in the fun at North Tahoe’s award-winning resorts and stunning lakeside neighborhoods — there’s something for everyone. For a list of events, visit the event schedule.

  • Best Overall Entry: The Grid Bar & Grill
  • Best Tahoe Spirit Award: North Tahoe High School Cheerleaders
  • Best Children’s Entry: Boys & Girls Club of North Lake Tahoe
  • Most Entertaining Entry: North Tahoe Public Utility District
  • Best New Entry: Alpine Charm
  • Honorable Mentions: Snowfest King & Queen, Arbor Solutions Tree Care
2024 Gallery

Photos | Sky Emerson

Get Involved

Interested in participating as a parade entry? Want to sponsor and gain exposure for your business? Hoping to donate your time and volunteer at the event? We would love to have your support! Learn more or click the links to sign up below.

2024 Parade Day Events
Announcing SNOWFEST Parade Grand Marshals, Joe & Cris Hennessey!

NTBA is beyond proud to announce Joe and Cris Hennessey as the Grand Marshals for the 2024 Kings Beach SNOWFEST Parade.

NTBA is beyond proud to announce Joe and Cris Hennessey as the Grand Marshals for the 2024 Kings Beach SNOWFEST Parade! Joe and Cris have been Kings Beach residents since 1995 and feel blessed to have raised their daughter Ella, recent North Tahoe High School graduate, in the community they love so much. Cris began her own translation business in 2006 and Joe started Hennessey Heating & Air in 2006. Joe and Cris are both members of NTBA, actively volunteer for our community, and proudly sponsor Music on the Beach every summer. Please join us in giving them some love this Saturday when they pass by!
Participants & Entries

Is your business, organization, or group interested in participating as a parade entry and connecting with community? We’d LOVE to have you join us. Creative floats, cars, trucks & trailers, art cars, walking units, and more are all welcome. Sign up with link above before February 23 for guaranteed entry!


Get great marketing exposure for your business organization by sponsoring the Kings Beach SnowFest! Parade. Support a mission to improve economic vitality and quality of life in the communities of North Lake Tahoe in addition to supporting this beloved community tradition. DEADLINE February 16.


The Kings Beach SnowFest! Parade is produced by the North Tahoe Business Association and would not be possible without the help of volunteers. Available to help the day of the event or the week leading up to March 9? Sign up with the link above or call (530) 546-9000 to express interest.

2024 Title Sponsors
2024 Spirit Sponsors

Video by: Kuan-Tung Pan