Applications Now Open for $50,000 Partnership Funding
The North Lake Tahoe Resort Association (NLTRA) is excited to announce a call for applications for the 2019 Special Event Partnership Funding cycle available for annual special events in the North Lake Tahoe region within Placer County. The total amount of funding available, among all recipients collectively, is $50,000. Applications are due November 2, 2018.
General Program Information
The North Lake Tahoe Resort Association (NLTRA) facilitates a Special Event Partnership Funding program for annual special events in the North Lake Tahoe region. Submissions will be accepted for events in the 2019 calendar year. Following the application and evaluation process, a number of events will receive funds through the program. The total amount of funding to be awarded, among all recipients collectively, is $50,000.
Eligibility Guidelines, Program Goals
Relating to the Special Event Partnership Funding program, special events are defined as: An organized annual event that generates overnight visitors for at least one Placer County lodging property, as well as out of-area marketing exposure, and is of interest to the general public. Historically these events have included, but are not limited to: festivals, fairs, community events and certain sporting events. Qualified events must reinforce the NLTRA’s branding message, provide the NLTRA with a sustainable and appealing destination message, and attract overnight visitors.
The NLTRA is funded by transient lodging taxes (TOT) when paid lodging is utilized in Placer County. Therefore, Special Event Partnership Funding is earmarked for events that occur in Placer County and have a history of or the potential for, attracting overnight visitors to Placer County. The program is a marketing opportunity, providing a financial resource for events to broaden their advertising and promotional efforts (to potential out-of-market visitors) that would otherwise not be possible. Special Event Partnership Funding is not intended to supplement event production expenses or to augment net income.
The final deadline for submission of applications and supplemental documents is Friday, November 2, 2018 (5:00pm PST). Applicants are strongly encouraged to submit 1-2 days prior to the final deadline to minimize the risk of a late submission. Applications and supplemental materials will not be accepted after the final deadline.
The NLTRA reserves the right to determine whether a special event qualifies to apply for Partnership Funding. If an event is uncertain whether they would be considered, please consult with the Events & Marketing Manager prior to submitting an application. For a complete list of guidelines, visit the website.