Participate in Kings Beach Snowfest Parade
Participate in a Beloved Event. Connect with Community. Gain Exposure.

Bring exposure to your business or organization as a sponsor or parade entry and participate in the Kings Beach Snowfest Parade which takes place on Saturday, March 9, 2024 from 11:30am-12:30pm in downtown Kings Beach. NTBA would love YOU to participate this year!

This fun-filled event brings around 2,000 spectators and features entries from ~30 local community organizations and businesses, featuring costumes, floats, and live music. Everyone is encouraged to spend the day in Kings Beach for Snowfest! activities and events.

The small town, big time parade brings smiles and joy as it travels east on Highway 28 along the beautiful north shore of Lake Tahoe. The parade will start at Secline Street and end at Racoon Street. The announcing stand and judges table will be next to the King Building near the Bear Street Roundabout.

The deadline to sign up is Friday, February 23.

Basic Information

  • The annual Kings Beach Snowfest Parade will take place on Saturday, March 9, 11:30am–12:30pm along Highway 28 starting at Secline Street and ending at the Raccoon Street roundabout
  • The parade will take place snow, rain, or shine!
  • There will be an announcing stand in front of the King Building on Highway 28 at the Bear Street roundabout
  • All businesses, organizations, and groups are invited to participate
  • Motorists should be aware that Highway 28 in Kings Beach will be closed between Highway 267 and Fox Street for the parade starting at 11:25am and should plan accordingly. Please follow posted detour signs and traffic management personnel. Motorists are asked to exercise patience and to drive slowly and carefully in the Kings Beach residential neighborhood detour route. Kings Beach businesses within the road closure will maintain normal operating hours. Highway 28 will re-open as soon as the parade is complete and no later than 12:30pm

Participate as a Parade Entry

Participate as a 2024 Kings Beach Snowfest Parade Entry
  • Parade Entry Fee is $25. Please send payment to: North Tahoe Business Association (NTBA), PO Box 1023, Kings Beach, CA 96143 OR drop off at NTBA office 8401 N Lake Blvd, Ste # 203, Kings Beach (King Building)
  • Parade entries are limited and on a first-come, first-served basis
  • Get creative with a parade entry! Parade floats can be made out of cars, pickup trucks, flatbed trailers or perhaps put together an entertaining walking unit. Animals welcome. NO GUNS, CONFETTI, OR MICROPLASTICS OF ANY KIND! The more animation, music and community spirit your unit has, the more popular it will be!
  • The Best Overall Entry 2024 Parade Winner will win $500 CASH, in partnership with North Lake Tahoe SNOWFEST!
  • Commitment by Friday, February 23, 2024 will allow for maximum promotion of your business or organization including all of the following benefits:
    • Great marketing exposure for your business at the event to existing and potential customers
    • Opportunity to provide attendees with bounce-back offer to track event results
    • Your business perceived as a supportive and involved community member
    • Business or organization name and description announced by parade emcee during event
  • Click here to complete Parade Entry Form

Sponsor the Parade

Sponsor the 2024 Kings Beach Snowfest Parade

  • Title Sponsorship: $500 

    • Your prominent color logo on:
      • Sponsor Thank You banner carried in the parade
      • Dedicated NTBA event webpage live year-round and event promoted on homepage; logo linked to sponsor’s URL 
      • Event flyer (50 distributed throughout Kings Beach two weeks prior to event)
      • NTBA Facebook post 
    • Your business name listed:
      • On NTBA’s Facebook Event Page
      • On two vertical banners at the announcing area at the Bear Street roundabout
      • NTBA’s online event calendar listing
      • NTBA’s press release(s) about the event
    • Complimentary parade entry fee to both Tahoe City Parade and Kings Beach Parade
    • At least three (3) mentions/recognition by emcee from parade announcing stand

    Spirit Sponsorship: $300

    • Your color logo on:
      • Sponsor Thank You banner carried in the parade
      • Event flyer (50 distributed throughout Kings Beach two weeks prior to event)
      • On dedicated NTBA event webpage live year-round and promoted on homepage; logo linked to sponsor’s URL
    • Your business name listed:
      • On NTBA’s online event calendar listing
      • On NTBA’s Facebook Event Page
      • On two vertical banners at the announcing area at the Bear Street roundabout
      • NTBA’s press release(s) about the event
    • Complimentary parade entry fee to both Tahoe City Parade and Kings Beach Parade
    • At least two (2) mentions/recognition by emcee from parade announcing stand

    Parade Sponsorship: $150 

    • Business name listed on:
      • Sponsor Thank You banner carried in the parade
      • Dedicated NTBA event webpage live year-round and event promoted from homepage; business name linked to sponsor’s URL 
      • On two vertical banners at the announcing area at the Bear Street roundabout 
      • NTBA’s press release(s) about the event
    • Complimentary parade entry fee to both Tahoe City Parade and Kings Beach Parade
    • At least two (2) mentions/recognition by emcee from parade announcing stand
  • The deadline to sign up is Friday, February 16.

Volunteer

Participate as a Volunteer

NTBA needs help from dedicated volunteers to make sure the event runs smoothly. Volunteers are needed to assist with parade line-up, crowd/traffic control, and act as road and driveway blockers, and will have a great view of the parade and feel rewarded to have taken part in this fun-filled community event. If you are interested in volunteering, please fill out our volunteer form or call us at 530-546-9000.