Activate the Traveler Responsibility Pledge

To protect and preserve our beloved environment, the North Lake Tahoe Marketing Cooperative developed a Traveler Responsibility Pledge that is being adapted regionally by neighboring DMO’s (Visit Truckee Tahoe & Lake Tahoe Visitors Authority). Together, we’re asking community members and travelers alike to follow six pledge commitments that amplify environmental stewardship efforts.

Rooted in preservation tactics, education and mindfulness, the pledge reminds us to travel with awareness and observe the impact of individual actions. Layered into each pledge are actionable steps to take, like participating in a beach clean-up with Tahoe Blue Crew’s, drinking Tahoe Tap from a reusable bottle, and reminding people to leave no trace no matter the adventure. The pledge encourages everyone to support small businesses and sign up for emergency alerts to stay connected with travel advisories and emergency updates. Six pledge tenets include:

Become a Steward of Lake Tahoe
Respect the Environment
Stay Educated
Keep Wildlife Wild
Be Fire Safe
Demonstrate Mindful Travel

We’re asking you to help us share this important message with visitors and guests. To do that, we have created a partner toolkit that makes activating the Traveler Responsibility Pledge very easy. From sample social posts to pledge profile frames; website content to cut/paste and a downloadable poster, everything is compiled in one place for implementation. We have also included downloadable photos, the Traveler Responsibility Pledge logo + icons, and video links. Please share across your channels and help remind both guests and residents that it takes all of us working together to protect and preserve our beautiful home.

[ DOWNLOAD PARTNER TOOLKIT ]

Downloadable Poster for Your Business

Promote the Traveler Responsibility Pledge at your business! A QR Code will take guests and patrons directly to the Sustainable Travel landing page on GoTahoeNorth.com.

Download here.

Traveler Responsibility Pledge Press Release

The press release includes an overview of pledge commitments, quotes from regional DMO leaders, and ways to get involved. Download the release for additional background on the campaign.

Download here.

Read & Share the How-To Blog

The How-To Blog lives on GoTahoeNorth.com and provides actionable steps to implement each pillar of the pledge.

Read here.

Video Content

Download seven videos to help amplify each pledge tenet. See below for the overarching video; six videos follow to explain each pledge separately. Watch all videos on GoTahoeNorth’s YouTube page here.

Facebook Frames

In addition to sharing the pledge on your social channels, we’re encouraging everyone who takes the pledge to show their pride and bring attention to their sustainable intents. Just like other profile frames on Facebook, people can update their profile by clicking Update Profile Picture and then Add Frame. To find the Traveler Responsibility Pledge, search for “Tahoe Pledge,” select the frame of choice, reposition picture if needed and add a description if preferred.