Activate the Traveler Responsibility Pledge
To protect and preserve our beloved environment, the North Lake Tahoe Marketing Cooperative developed a Traveler Responsibility Pledge that is being adapted regionally by neighboring DMO’s (Visit Truckee Tahoe & Lake Tahoe Visitors Authority). Together, we’re asking community members and travelers alike to follow six pledge commitments that amplify environmental stewardship efforts.
Rooted in preservation tactics, education and mindfulness, the pledge reminds us to travel with awareness and observe the impact of individual actions. Layered into each pledge are actionable steps to take, like participating in a beach clean-up with Tahoe Blue Crew’s, drinking Tahoe Tap from a reusable bottle, and reminding people to leave no trace no matter the adventure. The pledge encourages everyone to support small businesses and sign up for emergency alerts to stay connected with travel advisories and emergency updates. Six pledge tenets include:
- Become a Steward of Lake Tahoe
- Respect the Environment
- Stay Educated
- Keep Wildlife Wild
- Be Fire Safe
- Demonstrate Mindful Travel
We’re asking you to help us share this important message with visitors and guests. To do that, we have created a partner toolkit that makes activating the Traveler Responsibility Pledge very easy. From sample social posts to pledge profile frames; website content to cut/paste and a downloadable poster, everything is compiled in one place for implementation. We have also included downloadable photos, the Traveler Responsibility Pledge logo + icons, and video links. Please share across your channels and help remind both guests and residents that it takes all of us working together to protect and preserve our beautiful home.
Downloadable Poster for Your Business
Promote the Traveler Responsibility Pledge at your business! A QR Code will take guests and patrons directly to the Sustainable Travel landing page on GoTahoeNorth.com.
Traveler Responsibility Pledge Press Release
The press release includes an overview of pledge commitments, quotes from regional DMO leaders, and ways to get involved. Download the release for additional background on the campaign.
Read & Share the How-To Blog
The How-To Blog lives on GoTahoeNorth.com and provides actionable steps to implement each pillar of the pledge.