The North Lake Tahoe Resort Association (NLTRA) is leading an effort to form a Tourism Business Improvement District (TBID) in the North Lake Tahoe region. The TBID will fund the activities and mission of NLTRA, which will then free up $3.9 million of Transient Occupancy Tax dollars for workforce housing and transportation initiatives across the region.

“We have made an immense amount of progress on the TBID initiative, and have incorporated feedback from key stakeholders into the TBID plan,” explained Rob Kautz, co-CEO for the North Lake Tahoe Resort Association. “There are 109 TBID’s across California, which allow local businesses to control and direct where marketing funds are allocated. The NLTRA Board of Directors supports the formation of a TBID to expand business participation and create more equity in assessments.”

Two Town Hall Meetings will be hosted by the NLTRA next week to ensure the local business community has a clear overview on proposal objectives and an opportunity to ask questions. The meetings will take place at two north shore locations, the first on Tues., Sept. 24 at 9:30 a.m. at Tahoe City Public Utility District Board Room (221 Fairway Dr., Tahoe City) and Thurs., Sept. 26 at 3:30 p.m. at North Tahoe Event Center (8318 N. Lake Blvd., Kings Beach). Attendees will also learn about funding priorities, stakeholder support and the implementation timeframe.