What We've Been Up To Lately
Membership Dollars at Work
Events, Marketing, and Promotions
  • 15 Annual Community Events and maintain online calendar of events to draw visitors, market the district and draw customers into Main Street businesses
  • Manage and grow traffic to “Visit North Lake Tahoe” Website & Online Business Directory to promote district and members
  • Distribute effective e-Newsletters to visitors/residents (database of 4,400 with 32% average open rate) drawing visitors and marketing the district and members and Member – Only e-Newsletters providing business support and relevant topics/issues
  • Increased marketing through Facebook and Instagram to keep district and members top of mind
  • Participate in Co-Op Marketing Programs such as Touch Lake Tahoe and Shop Local to market the district during off-peak seasons and encourage shopping locally
  • Developing on new retail & restaurant Winter Promotion, 2017 and scheduled Jan.-March 2018
Economic and Community Vitality
Business & Community Revitalization and Business Support, Networking, Communications, Training
  • Conducting outreach and providing input into Kings Beach State Recreation Area General Plan Update & Pier Project planning process, 2016-2017
  • Conducting outreach and engaged in Nother Tahoe Event Center public/private partnership, 2016-2017
  • Positively influenced new Tahoe Basin Area Plans for town center development
    • To encourage revitalization of the blighted areas of Kings Beach town center and for reduction of barriers to in-fill development and new business start-ups & expansion, 2016
  • Produce Small Business Seminars (typically 3 annually) to provide business owners with relevant training at no/little cost, since 2012
  • Created and executed KBCCIP Open for Business Marketing Campaigns and effectively communicated positive marketing messages and helped businesses during construction, 2013-2016
Design
Aesthetics and cleanliness
  • Working on Year-Round White LED Lighting Program to outline all buildings in downtown Kings Beach, 2017
  • Kings Beach Art Walk, 2016 and ongoing
  • Kings Beach Streetlight Banners – creation of banners and administer 3rd party banner program, since 2015
  • Incubated and partnering on Tahoe Public Art with the goal of bringing public art to each of the Kings Beach roundabouts soon and more, since 2012
  • Organize annual clean up efforts, since ~2000
Other
  • Developed and adopted Advocacy Policy, 2017
  • Created and executing 2020 Strategic Plan, 2016
  • Partner to produce the North Tahoe & Truckee Leadership Program, graduated 320 since 2004