What We've Been Up To Lately
Membership Dollars at Work
  • Positively influenced soon to be adopted new Tahoe Basin Area Plans for town center development – to encourage revitalization of the blighted areas of Kings Beach town center and for reduction of barriers to in-fill development and new business start-ups and expansion in the town center, 2016
  • Executed KBCCIP Open for Business Marketing Campaigns and effectively communicated positive marketing messages and helped businesses during construction, 2014-2016
  • Developed and administering new Kings Beach Streetlight Banner Program, 2015-2016
  • Conducting outreach and providing input into Kings Beach State Recreation Area General Plan Update & Pier Project planning process, 2016-2017
  • Developed and executing 2020 Strategic Plan & Vision, developed and adopted in 2016
  • 15 Annual Special Events and maintain online calendar of events to draw visitors, market the district and draw customers into Main Street businesses
  • Produce Small Business Seminars to provide members with relevant training at no cost, since 2012
  • Manage and grow traffic to “Visit North Lake Tahoe” Website & Online Business Directory to promote district and members – redesigned and mobile responsive site launched June 1, 2017
  • Distribute effective E-newsletters to visitors/residents (database of 4,400 with 32% average open rate) drawing visitors and marketing the district and members and Member Only Enewsletters providing business support and relevant topics/issues
  • Increased marketing through Facebook and Instagram to keep district and members top of mind
  • Participate in Co-Op Marketing Programs such as Touch Lake Tahoe and Shop Local to market the district during off-peak seasons and encourage shopping locally
  • Partner to produce the North Tahoe & Truckee Leadership Program, graduated nearly 300 since 2004
  • Incubated and partnering on Tahoe Public Art with the goal of bringing public art in 2017 to each of the Kings Beach roundabouts and more, since 2012