Kings Beach Streetlight Banner Program

Businesses and non-profit organizations are encouraged to promote local event(s) through the Kings Beach Streetlight Banner Program. The program offers an affordable and effective way to garner millions of impressions for local events. NTBA’s hope is to have rotating messages on the streetlights to show that Kings Beach has a lot happening and to train people that the streetlight banners are a good information source for upcoming community events. Banner applications must be submitted no less than 90 days prior to requested installation date.

Description & Overview

The North Tahoe Business Association (NTBA) has established a program to hang banners on streetlight pole banner arms in the Kings Beach Commercial Core public right of way along California State Highway 28 between the intersection at Highway 267 and Chipmunk Street.

Purpose & Objective:

The purpose of the Kings Beach Banner Program is to as create a sense of community/place by promoting local activities and events. The Banner Program will also provide aesthetic value to the Kings Beach streetscape.


NTBA is the program administrator and reviews and grants permission for banner installation on streetlight pole banner arms throughout Kings Beach. The streetlights and banner poles are owned by Placer County who has issued an encroachment permit to NTBA. The design, manufacture and cost of banners and banner installation are the responsibility of the banner applicant, according to specifications.

There are a total of 38 streetlights outfitted with banner arms distributed through Kings Beach on Highway 28.
  1. Number of banners per Applicant is a minimum of 6 banners per event/program and must be in even increments not to exceed 10 banners.
  2. Installation price is $35 per banner for NTBA members and $45 per banner for non-members.
  3. Banner placement locations are at the sole discretion of the NTBA and/or its installation vendor/designee.
  4. Banners will be installed and removed every 3 weeks on a pre-determined schedule.

For more information about the process, specifications, installation/removal, installation schedule, and to apply for your banners to be displayed on the Kings Beach Streetlights, please click here. Please note banner applications must be submitted no less than 90 days prior to requested installation date.

After reviewing the PDF, should you have questions, please contact NTBA Staff at 530-546-9000 or