The North Tahoe Business Association (NTBA) was founded in 1979 by business and community leaders responding to a need to represent the local business community and promote the North Shore as a vibrant community. The NTBA serves the communities of North Lake Tahoe including Carnelian Bay, Crystal Bay, Tahoe Vista, and Kings Beach as the commercial core.
In 2004, NTBA partnered with Placer County to help implement the Main Street program. The Main Street Four Point Approach helps property and business owners, along with concerned citizens, work together to determine their future. This is a long-term program that helps strengthen existing businesses and creates opportunities for new ventures to develop. The Main Street program has proven itself to be one of the most effective economic development programs in the country. The NTBA strives to provide leadership and facilitate redevelopment efforts to create a healthy balance of commerce, employment, entertainment and livability while preserving the unique beach town atmosphere of North Lake Tahoe.