We are devoted to the communities of North Lake Tahoe. We serve Kings Beach, Carnelian Bay, Crystal Bay, and Tahoe Vista and creating a vibrant sense of place is our bread and butter. Executive Director, Marketing Manager, and Community Relations Manager make up our team and we enjoy serving our area of Lake Tahoe and improving economic vitality through communications, marketing, resources, networking, and training.
Joy Doyle has lived in Carnelian Bay since 1990 and is passionate about North Lake Tahoe. Joy has been the Executive Director of the North Tahoe Business Association since September of 2011. Prior to joining NTBA, Joy worked in marketing and events in the ski, travel/tourism, and outdoor industries. Under Joy’s leadership, NTBA’s membership, sponsorships, partnerships and events have significantly grown and the main commercial core of NTBA’s District, Kings Beach, has positively transformed and prospered.
Joy’s standard business hours are Monday through Friday from 8:30am – 5:30pm.
Katie is an Iowa native, apparel product development graduate, former ski instructor, oxford comma advocate, and eternal optimist out to change our world. Katie has a background in event planning, marketing, design, and the nonprofit sector. Living in Kings Beach and the North Tahoe area since 2010, Katie brings her marketing and event experience to NTBA and provides positive impacts on the community. Katie is involved in all aspects of NTBA, with specific focus on marketing and events.
Katie’s standard business hours are Monday through Friday from 9:00am – 5:30pm.
Ashley is an East coast transplant, who moved to Tahoe in 2015 for the outdoor lifestyle and a pervasive sense of community. She graduated from Parsons School of Design, The New School University, with a Bachelors in Fine Arts in New York City, where she resided for eight years. She spent 3 years managing a successful vineyard tasting room and growing wine club membership in Northern Virginia. Ashley believes it is incredibly important to be involved in the community she is proud to call home.
Ashley’s standard business hours are Monday through Friday from 8:30am – 3:30pm.